OUR STAGE IS NOW- New IWC Schaffhausen Campaign with Eileen Gu!

Following the successful launch of the new Pilot’s Watches, IWC Schaffhausen has unveiled an advertising campaign featuring Eileen Gu, its latest brand ambassador. Eighteen-year-old Gu is a rising freestyle skiing star, a sought-after fashion model, and an aspiring university student. She uses her voice to drive change in her sport, aiming to inspire and empower the younger generation across the globe.

The new campaign pairs the skiing prodigy with the new Pilot’s Watch Chronograph 41. This modern take on a classic design has a stainless-steel case in a compact 41-mm size, blue or green dial and an in-house movement. Exemplifying the performance, innovation, and technical excellence of IWC’s legendary Pilot’s Watches, the Chronograph 41 also features a quick-change strap system, enabling the wearer to adapt their watch swiftly to different surroundings. With such a contemporary and versatile design, it’s the ideal choice for adventurers, athletes, fashion pioneers, and bright young talents, just like Gu.

Shot in a skateboard park and featuring action-packed imagery of Gu on a board, the new campaign is candid and challenging. In the TV spot, footage of Gu skating in the park and on the slopes is combined with her talking directly to the camera, asking the viewer to rethink preconceptions and push for their dreams, whatever they may be. She explains, “Our stage is not the future. Our stage is now”, as she speaks to her modern and multi-faceted generation.